Making an impression with holiday cards requires a little more creativity these days. Consider several reasons why New Year’s cards are perfect for connecting with people while still standing out from the rest of the common cards of the season.
New Year’s cards are still unique
These days every holiday season is accompanied by a flurry of cards that go out to commemorate the occasion. Most holiday cards are a dime a dozen, but New Year’s Eve is different. Few people will ever receive a New Year’s card, so sending one represents a powerful opportunity to stand out from the crowd of other holiday cards that fly off the shelves.
After the deluge of holiday cards trickle to a close, people won’t be expecting to receive anything from their business contacts until the next holiday season. However, if they open a New Year’s card from an organization it will be instantly memorable and stand out from the flood of holiday-related cards they’ve already received.
New Year’s is all about looking to the future
The coming of a new year has powerful symbolic importance for humans. It brings with it talk of resolutions and fresh starts, as well as a renewed commitment to moving on from the troubles of the past year and working to make the future better.
With New Year’s cards, you can connect your brand to this forward-thinking mentality and help create excitement about the possibilities for the coming year. Companies can also use this as an opportunity to discuss future goals with their clients.
To discover more about how New Year’s cards can help your organization make a unique connection with your customers, contact a Chao Cards representative today.